O.W.N Products on tray

About O.W.N Skincare

Personalised and planet-centric,
 conciously created for you. 

Maximum results for your skin

Minimal impact on our planet


At O.W.N, our ultimate objective is to design a skincare routine tailored to your unique skin needs and goals. Consequently, all we do is consciously and individually created for you.

We know the empowering effect skin can have on all aspects of life. Therefore, O.W.N Skincare aims to help you and your skin feel healthy and beautiful.

Through simple routines, personalised and clean formulas, O.W.N helps you strip back on life’s excess regarding products, ingredients, and packaging. We produced a personalised skincare with only what‘s needed.
Because less is more.

We understand that your skin changes as life evolves. Accordingly, your formulas will adapt to you. We take your lifestyle, your environment, your skin needs, and goals into account to deliver the best skincare for you, and all, in a convenient subscription. Because conscious in the new convenience.



O.W.N Formula Combinations

Every skin is different – and O.W.N celebrates this uniqueness.

Our O.W.N algorithm is based on science, powered by artificial intelligence and by insights from over 10.000 women who measured their skin parameters daily, and combined with the profound skincare knowledge of our research and development experts.

This allows us to create +380.000 unique formula combinations personalised for your individual skin needs. And it helps us ensure that you will always receive the formula just right for your skin.

The faces behind O.W.N Skincare

Our team combines more than 100 years of skincare experience, working at industry leaders in the field. We are now bringing together our knowledge and passion to create O.W.N Skincare. 

Meike’s O.W.N

‘Each of our products is custom-made, on demand for you, to give your skin only what’s needed.’

Volker‘s O.W.N

‘No more one-size-fits-all compromises. Every skin is different and we’re treating it that way!’

Heike‘s O.W.N

‘Our planet deserves better! Therefore, I worked with reusable, bio-based and recyclable materials to make our packaging as planet-friendly as possible.’

Fabian‘s O.W.N

‘It is very important for me to have the precise information about our consumers’ skin needs so that our algorithm can develop the perfect formula for you.’

Lisa’s O.W.N

‘We are committed to limiting our impact on the environment, focusing on sustainably and naturally sourced ingredients, that are skin friendly and clinically tested, thereby enhancing your individual skin health.’

Catja‘s O.W.N

'The brand O.W.N expresses what we believe in: consciously personalized products with all the precious ingredients your skin deserves - nothing more and nothing less.'

Marta’s O.W.N

'Good design has to stand out and be distinctive, just like you. This is why we decided to embed your name into O.W.N's branding. You will not only receive a unique formula, but experience a fully personalized product.'

Frank‘s O.W.N

‘We weren’t looking for a single formula to fit every skin need. That is impossible because every skin is different. We wanted to develop a product individually designed for you. This is how O.W.N was born.’

Björna's O.W.N

‘Everything about you matters: your skin profile, your lifestyle and your skin goals. It excites me that we’re able to match all your needs, with your personalised face care product!’

Bao Duy‘s O.W.N

'We made O.W.N to be your skin’s best friend, and we do it with full transparency. This means that you can be sure you have made the right decision when you choose our products.'

Anna’s O.W.N

’It‘s about teamwork! Through the close cooperation of everybody we can ensure that we’re giving each customer the best possible formula for their skin.'

Thomas’ O.W.N

‘I love the fact that O.W.N combines the latest technologies with skin science and formula knowledge, to find out and deliver what each individual skin needs.’

Hans’ O.W.N

‘Delivering a personalised, freshly prepared product within days is my commitment to your very O.W.N individual skin needs!’