Radically transparent and clean cosmetics, stripped to the essential. O.W.N Skincare contains everything, and only what your unique skin needs in a simplified two-step routine.


Make it your O.W.N

Impure skin? Wrinkles? Dryness? No skin is alike. O.W.N's personalised skincare adapts to your unique skin needs and goals. Just type your name and get a sneak peak of your product.



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Every cream is optimized according to season, lifestyle and skin aims - with each order. This way, your facecare gets more and more tailored to your own skin, allowing for the most effective results.

our commitment

Clean & sustainable for our planet

Creating a new generation of skincare with you: the one that is tailored to your unique skin. The one that says "no" to unnecessary or harmful substances. The one that says "no" to unnecessary plastic and overflowing landfills. On a mission for climate neutrality. Skincare as conscious as you are.


  • Reducing waste

    We continuously work on minimizing our environmental impact.

  • Vegan ingredients

    For our formulas: we only use non-animal derived ingredients.

  • Refill system

    Your re-ordered creams come in light weight refill cups that are recyclable.

  • Cruelty-free

    We do not test our products on animals.

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Our Ingredients

From nature to skin

Clean skincare with carefully sourced natural ingredients. No question marks. No mineral oils, no unnecessary synthetics, no nasties. Because conscious is the new convenience.
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How it works

1Tell us about your skin

Discover your skin profile and learn about the impact of your lifestyle and external factors on your skin.

2Discover your O.W.N formula

Our algorithm chooses the right ingredients and combines them to achieve the best results for your skin.


Produced freshly and individually for you, we ship your O.W.N products to your doorstep - for free and 100% CO² neutral.

4Enjoy self-adapting skincare

Follow a simple two-step morning and evening routine for optimal skin results.


Liza, 30, Hamburg

“In the past I tried a lot of different brands. But now I can simply rely on these products that are made for my skin. No more bothering and I love the smooth lavender flavor!”  


Patricia, 31, Hamburg

“I am very happy that I found this! The cream contains everything my skin needed and does not bother it with anything else. In particular, I really like all the natural ingredients.” 


Jana, 43, Bremen

“Ich finde eine auf mich abgestimmte Pflege sinnvoll und bin begeistert von diesem individualisierbaren Prinzip. Konsistenz und Duft der Creme haben mich überzeugt. Aber das alleine würde für meine Belange als Yogi nicht ausreichen. Die Serie ist vegan und ohne Tierversuche hergestellt. Die Verpackung ist richtig schön und dabei nachhaltig gestaltet.”  


Anja, 41, Dortmund

“Ich war sehr gespannt auf meine personalisierten Produkte und tatsächlich fühlt sich meine Haut nach der Anwendung elastischer und weniger ölig an – genau, wie ich es im Fragebogen angekreuzt habe. Die Creme verteilt sich gut und zieht leicht ein, der Cleanser fühlt sich angenehm auf der Haut an. Ich bin begeistert!”  

Share your consciousness

We would love to feature your consciousness. Share your product experience via #myown and #ownskincare.