Two jars of O.W.N day cream on marble surface

Day Cream

Uniquely curated active ingredients for your morning routine.
From 42,50 €

Two jars of O.W.N day cream on marble surface

Night Cream

Personalised to maximize results while you are sleeping.
From 42,50 €

O.W.N Micellar Water on white background

Micellar Water

Effectively removes make-up and impurities.
From 17 €


Effective and gentle foaming gel with natural hyaluronic acid.
From 17 €



Uniquely curated formulas tailored to your individual skin needs and goals. 

Truly adaptive

Adapting formulas to meet your evolving needs, lifestyle, and season. 

Clean cosmetics

Minimalistic formulas with naturally derived ingredients


Formulas stripped to the essentials, providing Only What's Needed. 


Formulas using only non-animal derived ingredients. 


Readily biodegradable products in reusable and recyclable packaging.

Create your simple skincare routine

How it works

Young woman with ginger hair and freckles smiles



1. Tell us about your skin

Find out what your skin needs to look healthy and beautiful. Take the Skin Test to receive an analysis of your current skin status and how to achieve your skin goals.   



2. Create your O.W.N routine

The O.W.N algorithm analyses your answers to generate a unique formula and to recommend a personalised set of products bespoke to your skin. Then, choose a single purchase or a convenient subscription and benefit from 15% off every delivery.

View of multiple empty jars of O.W.N skincare

Brown box with three O.W.N skincare products



3. Freshly produced for you

Sit back and relax. Now it is our turn. We will begin to manufacture your unique O.W.N day and night creams for you. This can take up to 2 weeks. After all, fresh means fresh.



4. Start your personal skin journey

Your bespoke O.W.N skincare will be delivered to your door in fully recyclable packaging and using the climate-neutral delivery method GoGreen. As part of your subscription, you will receive an adapted formula refill every 8 weeks.  

Open O.W.N jar on a white stone and with a flower

Graph with multiple data points changing over time



5. Things change, so should your skin care

Your skin is constantly impacted by changes in internal and external factors. This means, it will need a different care every now and then. This is why we use information like your skin goals, weather prediction models and AI to create the best formula for your unique skin needs.  Each and every time.

Truly personalised and adaptive face care

Clean formulas and a simple, yet powerful routine

Flexible subscription cycles with the ability to cancel anytime

We love

Happy customers


Liza, 30, Hamburg

“In the past I tried a lot of different brands. But now I can simply rely on these products that are made for my skin. No more bothering and I love the smooth lavender flavor!”  


Patricia, 31, Hamburg

“I am very happy that I found this! The cream contains everything my skin needed and does not bother it with anything else. In particular, I really like all the natural ingredients.” 


Jana, 43, Bremen

“I believe personalized skincare sensible and I am very impressed with the personalization concept. Texture and scent have convinced me. Just these factors wouldn’t be enough for me as a Yoga lover. The product range is vegan and not tested on animals. The packaging is really pretty and designed in a sustainable manner.”  


Anja, 41, Dortmund

“I was really curios about my personalized products and my skin feels more elastic and less oily since using them - just like I asked for in the questionnaire. The cream is easy to apply and dries quickly, the cleanser is comfortable on the skin. I am thrilled. ”  

Good for you and the planet

Our refill system

Geöffneter grüner Tiegel der O.W.N. Nachtcreme

Bio-based jars and a sustainable refill system

Reusable and personalized jars

Light weight recyclable refill cups

Only What's Needed, when it's needed

Truly adaptive skincare

With every refill delivery, your unique formula will be adapted to your evolving skin needs. Fully powered by AI, your skin aims, your lifestyle and changing external factors are analyzed to provide you with the best formula for superior results. Each and every time.

Share your consciousness

We would love to feature your consciousness. Share your product experience via #myown and #ownskincare.